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Linkwell Health

Healthy Living Engine

Theme Architecture & UX Development

Work done at Brunello, Inc.

Healthy Living Engine platform on multiple devices

import { Image } from ‘astro:assets’; import diagramImg from ’../../assets/work/hle/hle_diagram.jpg’; import colorsImg from ’../../assets/work/hle/colors.jpg’; import recipeImg from ’../../assets/work/hle/device-mockup-recipe.png’; import shoppingImg from ’../../assets/work/hle/device-mockup-shoppinglist.png’; import goodlivingImg from ’../../assets/work/hle/getgoodliving-screen.png’; import renewImg from ’../../assets/work/hle/renew.png’; import optumMobileImg from ’../../assets/work/hle/optum-mobile.png’; import optumBlogImg from ’../../assets/work/hle/optum-store-blog.png’; import contentImg from ’../../assets/work/hle/device-mockup-content.png’; import reportsImg from ’../../assets/work/hle/device-mockup-reports.png’;

The Platform

A centralized content publishing platform for healthy articles, recipes, and coupons. The content API feeds microsites that can be customized in look and content. The platform also provides a suite of content creation tools including lineups, reporting, workflows, and project tracking.

Originally called LMS, this platform was built in Drupal 7 and has undergone one major migration and rebasing to Drupal 8.

Platform architecture diagram showing content flow
Content publishing platform architecture

Customizable Base Themes

I designed and built a theming system that allows microsites to be quickly deployed with brand-specific colors, typography, and layouts while sharing a common component library.

Theme color customization options
Plansite 3.0 theme customization system
Recipe page on mobile device Shopping list feature on tablet

Theme Variations

The base theme system, codenamed “Kale,” powered multiple client microsites with distinct visual identities while maintaining consistent functionality.

GetGoodLiving microsite screenshot
Plansite 3.0 (Kale) - Theme Development and Design

Quinoa: Next Generation Theme

Building on the success of Kale, we developed “Quinoa” - a more flexible and modern base theme with improved component architecture.

Quinoa theme showcase
Plansite 3.0 (Quinoa) - Next generation theming

Custom React Integration

For clients requiring more interactive experiences, we built custom themes that imported React components alongside the Drupal theming layer.

Optum mobile experience Optum store and blog integration

Admin Experience

Beyond the public-facing themes, I designed and built custom admin themes to improve the content creation workflow.

Custom admin theme for content management
Custom admin theme for streamlined content workflows
Custom reporting dashboard
Analytics and reporting dashboard

Long-term Evolution

This has been a long-standing project where I started with UI design, user research, and theme development. Over time, that responsibility shifted to managing the platform’s theming layer.

We regularly build and deploy microsites using the base themes I created, as well as fully custom sites that leverage our data layer. Content can be packaged and distributed to microsites from a centralized control point.

Team

  • Adam Hoyle: Partner
  • Jason Fournier: Designer
  • Kyle Langford: UX Developer
  • Jed: Drupal Developer
  • Mike Calebrese: Drupal Developer